[UPDATE] Paul commented below that I went about this the hard way. Apparently there is a simple file upload tool in Typepad, so you just need to download the HTML file from Google (or Yahoo) and upload it through the file manager. This makes two things apparent 1) I’m not a Typepad expert and 2) the Typepad user interface does not make this very obvious (it’s hidden under “Library”). I assumed this feature had to exist, but since I couldn’t find it, I solved my problem as outlined below. Maybe Typepad needs to look at THEIR analytics data to better understand usability issues. I guess that’s a post for another day.
Website analytics can cover a wide variety of areas including media campaigns, email marketing and SEO. Today’s how-to is a bit of an extension on the SEO front, and for anyone using TypePad , this will hopefully be a big help. I was surprised that I wasn’t able to find any clear instructions on how to verify a TypePad blog in Google Webmaster tools.
If you aren’t familiar with Google Webmaster Tools, it is a bit of a under-the-hood view of your search traffic, from the Google side of things. I’ll write more about it later, but for now, if you aren’t familiar with it, check it out.
So my challenge was to verify this blog with Google so that I could submit a site map and see how people are searching on Google for this topics related to our blog. I’ve verified lots of sites before with Google, but usually we have direct FTP/code access, making the process very easy.
For the Practical Analytics blog, we are using a standard TypePad template, with a minor modification(the logo in the banner). Unfortunately, the standard template doesn’t let you access the necessary meta data and TypePad doesn’t let you upload your own HTML files (these are the two ways of verifying you are who you say you are with Google). So here’s my work around:
1. Create a Google Webmaster Tools account and add in your domain. In this case, I added http://digiknow.typepad.com/analytics/
2. In Webmaster Tools, on the Verify screen, I selected “Upload an HTML file”.
Download the file and keep it handy for step #6.
3. Login to TypePad and go to your blog, then the Design tab.
4. Click on Saved (on the left navigation) and create a new advanced design. In this case, I’m calling it “Google Verification”
5. Apply this template to your blog and go to the “Current” design information in the left navigation area.
6. Create a new index template.
For this you will need grab the file you downloaded from Google. Then cut/paste the contents of the file into the Template Body and the file name into Output File. I named the template “Google Verification” but you can call it anything you’d like.
7. Now if you go back to Webmaster Tools and click the Verify link, Google should see this new page and verify your account.
8. Now you can go back to TypePad and turn your old design back on completing this process.
Once you’ve verified your account, you will be able to view the searches surrounding your blog and submit a sitemap directly to Google.