Sure it’s cliché, and of course I am more thankful for a lot of things (my wife, kids, family, job, etc.), but I truly am thankful for analytics. Since tomorrow is Thanksgiving in the United States, I figured I’d share a few of the things I’m thankful for.
- Mainstream Acceptance - The biggest thing I’m thankful for is that I really feel that analytics are starting to move into the mainstream of online (and offline) marketing. While we’ve been doing web analytics for over a decade, it has unfortunately been used mainly in monster web projects and Ecommerce websites. Analytics is for everyone, even a mid-sized agency like DigiKnow, and I’m happy that people are starting to realize it.
- Better Tools - One of the biggest reason that analytics has moved into the mainstream are that the tools are so much better today than even 2 years ago. This year (yes in 2009) I ran across clients running AWStats and Webtrends 7.0 as their primary tools. These were great tools in their day (and I occasionally recommend AWStats for some quick log analysis), but they shouldn’t be primary tools today.
- Strong Community – without advocates and educators, we’d never move forward. From the Web Analytics Association to Avinash Kaushik and Eric Peterson, we have a lot of strong resources that make analytics approachable and understandable.
I’m sure there is more, but it’s the day before a holiday and my brain is already half checked out. Have a great Thanksgiving.
Update: My copy of Avinash Kaushik’s Web Analytics 2.0 book arrived from Amazon today (wasn’t supposed to arrive until Monday), so I’m thankful for that too!