We recognize that each company’s use of online marketing and its website is unique. To help address these many needs of our customers, we have developed three packages to fit the needs of anyone interested in using website analytics to move online marketing to the next level. Our solutions are affordable and provide insights to companies just beginning to use their websites as a tool for growth and for those digital marketing powerhouses who are trying to squeeze another dime out of a highly optimized site.
BASIC PACKAGE
The best analysis starts with an understanding of the current situation and the overall purpose of the website being reviewed. The basic package starts with a one hour interview with one of DigiKnow’s certified analytics specialists. In this session, the website and current analytics will be reviewed and website goals will be discussed. Using these goals and the knowledge gained through reviewing the current analytics configuration, updates to the analytics software configuration will be made to improve reporting. Each month, you will receive a robust report of the activity on your website, including observations of unique changes month-to-month, a glossary of useful analytics terms and general recommendations on actions to improve website performance.- Analytics Review and Goal Setting – 1 hour meeting with certified analytics specialist
- System Configuration analysis and update – site specific review and updates for better tracking
- Monthly reports with general observations and tips – 5 page report on monthly website activity
ADVANCED PACKAGE
The advanced package offers all the services within the basic package, but also includes a quarterly insights report prepared by DigiKnow’s certified analytics specialist. Each quarter a DigiKnow’s analytics specialist will conduct an in depth review of the website activities and report on insights found through geographic trends, search keyword patterns, user path changes, and more. These quarterly reports will include action steps that will help move your website forward and improve the overall conversion of visitors into customers and will be presented in a 1 hour session.- Analytics Review and Goal Setting – 2 hour session with certified analytics specialist
- System Configuration analysis and update– site specific review, updates and goal funnel configuration
- Monthly reports with general observations – 5 page report on monthly website activity
- Quarterly analysis and insights – in depth review of website activity and a presentation of the insights and recommendations
CUSTOM SOLUTIONS
For clients who desire to take their website to the next level of performance, DigiKnow offers customized analytics solutions. This service typically involves a more detailed goal setting process, monthly insights and analysis and customized reporting.
Please email analytics@digiknow.com for more information.
