DigiKnow Forms Consulting Group

by King Hill June 22, 2008

It's 2008, nearly 13 years since we formed DigiKnow, but I'm still amazed at one thing: how companies fail to plan sufficiently before they embark on digital initiatives. (I suppose architects say the same thing about people who build home additions without an architect.)

I know there are lots of reasons for this lapse in judgment, but I'm guessing a fear of consultants (and their fees) is the main reason. Or maybe it's just not knowing who to turn to for help.

I'm happy to say that I think we've got a solution to this. DigiKnow has formed a Consulting Group, headed by Scott Chapin, a long-time strategist here, along with John Katila, Ian Verschuren, Susan Lowry and myself. Our team has more than 10 years experience with a wide range of interactive marketing and technology situations, from CPG and B2B and government clients to professional sports teams and specialty applications. We believe this great experience should be shared with our clients and others we hope will join their ranks.

If your company is about to start a digital marketing campaign or technology implementation, we can probably help. We can help you ask the right questions and we can get the answers to inform your decision making. And we can do it without breaking the bank.  If you have needs for consulting, we hope you will consider contacting Scott.

DigiKnow Consulting Group Services:

Online Business Consulting

• Strategic Planning
• eBusiness planning and evaluation
• Requirements discovers/ RFP development
• Content/Knowledge Management audits

Web-based Application Consulting

• Business process evaluation
• Current systems evaluation and gap analysis
• Prospective system evaluation

Interactive Marketing Consulting

• Information architecture
• Competitive analysis
• User segmentation/CRM
• Performance Measurement/ Web analytics
• User Experience/ Usability audits

Program Management

• Requirements management
• Program performance measurement
• Stakeholder training 

Technorati Tags: Circle44, Consulting, DigiKnow, Ian Verschuren, IT Consulting, John Katila, King Hill, Online Marketing, Scott Chapin, Susan Lowry